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South Korea

asia

Sony And Nintendo Expand In Asia

Sony and Nintendo (separately, of course) are the latest to look outside Japan toward the primarily PC-based online game market in Asia, each with several new business initiatives, reports the Nikkei.

Many companies in the game industry are prioritizing mainland Asian expansions as a way to grow their business and tap into the devoted game market there. According to the Nikkei, Nintendo has reportedly been supporting a South Korean developer who's doing a number of titles including a touch screen-based DS game.

The DS reportedly sold 1.4 million units in South Korea, and 2.6 million game titles. Nintendo is looking at Taiwan as well for DS sales, and will sell localized DS systems in cell phone stores there.

Thompson Financial also reported on what Sony's doing to catch some of that audience:

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advertising

CS Source Ads Invade Korea

Reader Peter sends in these scans of Counter Strike Source ads that ran recently in a Seoul, Korea free daily paper. Peter also explained the country's love affair with the game. More »

south korea

South Korean Navy Starting Pro Gaming Team

The South Korean Navy is following in the footsteps of the Korean Air Force and is starting their very own pro gaming team to "develop the talents of pro-gamers in the service." South Korea has compulsory military service, so this is a win-win (I guess ...) move of giving those pro gamers who also have to serve in the military something to do while providing the Navy or Air Force with 'low-cost publicity.' What will they be playing? Starcraft, of course. More »

luke: i just soiled myself

Blizz Confirms New Product Next Month

It took a good day of calls and emails, but Blizzard just got back to us about the rumor floating around that Starcraft 2 will be announced next month during their World Wide Invitation in Seoul, South Korea. More »

pro gaming

South Korea's Huge Pro Gaming Market

Bloomberg has an article up that makes Fatal1ty's upcoming 60 Minutes appearance seem like little more than a visit from the ice cream man. How? By pointing out that South Korea's StarCraft tournaments net between 600,000 to 700,000 attendees each year. And now, the nation's second largest bank, Shinhan bank, is sponsoring the "Star League" — a weekly competition that airs for three months, much like a sports season over here. Funny enough, when South Korean baseball held their All Star game in Busan in 2004, 15,000 fans made their way into the stadium to watch the festivities. That very same day 100,000 game fans were at a different outdoor stadium watching a video game competition on seven jumbo screens. Is this how it's gonna be in America? More »

mmo

Korean Game Culture

Jim Rossignol, from PC Gamer UK, reposted his excellent write-up on Korean gaming culture for PC Gamer on his website. The rather lengthy article chronicles his trip to South Korea and research into why Korean gamers are both fanatical and so very different from the rest of the world's gamers.
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