A blurb so short, we might as well just quote it:

Sony Corp. said on Thursday that it expected its game division to post a loss of about 100 billion yen in the current business year, hit by start-up costs for its PlayStation 3 game machine.

That's almost a billion dollars Sony is looking to lose to launch the PS3. And to think that many of us thought Sony would actually learn from the mistakes of Microsoft: don't sell your consoles at an insane loss and have enough of them at launch. Looks like neither will hold true.

Sony sees 100 bln yen game division loss for 06/07 [Reuters]

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