One of our eagle eyed Kotaku readers spotted one of the first PlayStation 3 billboards standing proudly erect in the great city of Los Angeles, not far from junk food institution Pink's Hot Dogs. While he didn't have kind words for it, I actually kind of like it. It's not as striking as the Play Beyond imagery that Sony had installed at the L.A. County Convention Center during E3, but it's not an eyesore either. At least they aren't using that garish Spider-Man typeface for everything.

What do you guys think? Hot or not? Does Sony really even need to start advertising this thing yet?

Thanks to Christian for sending this in. Nice shootin, buddy. Michael McWhertor

Contact information for this author is not available.