Kotaku

Is The PS3 Sony's Last Console?

You heard about that string of promotions at Sony Computer Entertainment earlier? (If not, Ken Kutaragi is now Chairman and Group CEO and Kaz Hirai is now President and Group COO of Sony Computer Entertainment Inc., with the latter replacing Ken as president.) Is all that organizational reshuffling just a corporate love-in for a job well done, with new titles and responsibilities for everyone involved, or does it signal a major change at Sony?

According to analysts quoted by the Financial Times, it could imply a shift in the company's business. Putting Hirai, primarily focused on the software side of Sony Computer Entertainment in charge, could indicate that Sony is moving away from hardware.

Yuta Sakurai, an analyst at Nomura Holdings, Inc. has a gloomy outlook on Sony's hardware future.

The appointment of Hirai could be the start of a shift from hardware to software. I cannot now imagine a PlayStation 4.

RIP PlayStation 4? I'm no analyst, but my guess is that Sony needed to put someone more charismatic and arguably sane in a role to repair damaged relationships with third parties worldwide. Hell, I'm so confident that we'll see another Sony console, that I'm going to put $50 down on a pre-order tomorrow. Or maybe the day after.

Sony sidelines PS3 mastermind Kutaragi
Kaz Hirai Promoted [Kotaku]

5:40 PM on Thu Nov 30 2006
By Michael McWhertor
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