Next up: "The Price"

I like it. Good luck, Sony. I still have a bit of faith in you.

Wait, how are those kids supposed to afford the PS3?

The Wii ads are showing adults and the PS3 ads are showing kids. What's the world coming to?

Two words: "MOTAL KOMBAAAAAAAT!"

Thank you, thank you, try the veal.

this ad doesnt show any game footage. and it doesn't even show the PlayStation. if you didn't know better, and somehow missed the final 3 seconds of footage, you'd have zero inclination this was PS3 related at all.

I was hopeing that the kid was going to jump off the roof because he found out about the price.

...

Not only is it everything I hate about advertising , even though it's technically for a new product, it still feels like brand marketing, which is pointless in my PoV.

But it makes the PS3 look like a system for the kiddies. Which is rather ironic, considering that's the charge that is usually levied against Nintendo.

For what it's worth, I hate the first Asian Wii ad almost as much. Now an ad campaign based around the "Wii Experiences" videos would be great.

Yeah, we all will be waiting way after release date just to purchase one.

Thanks for reminding us Sony.

But I dont have roof access!

I like the commercial. I don't care about game footage. That said, I don't identify with a bunch of kids on rooftops. I am a late-20's male; please court me, I am your main audience. And no, I don't have a child-like sense of wonder, nor do I want one.

Most people will change the channel out of boredome before they even get to the part where it is a commercial about a gaming console.

Bad commercial, Sony, bad commercial.

I would like to add something to the whole "not showing game footage or the system thing." Who cares? Honestly, it's pretty ridiculous sony-bashing. Did everyone forget this? http://youtube.com/watch?v=c7ZSGEFR68w
Oh no, it doesn't show gameplay!

Good commercial
Bad Console

Are those shadows PS3's?
Are they going to abduct the children?
Is Sony saying they will take over the worlds youth?
Bad commercial. Its a good thing I didn't miss the last 3 seconds.

Kyoji you should've then you could've been Spiderman 3 ad :D.

"The wait is over"

...but only for 500,000 of you.

A good commercial. For Sony, a regular PR miracle.

Good Luck Sony, I can't wait for the PS3 to come out so we can see if we were right (no matter which "side" we were on).

Are they all on their roof because they're going to be runaway jumpers after realizing they don't have enough lunch money saved up to buy a PS3? I don't get it...why go with the teenage boy? Haven't video games matured? Isn't the PS3 a super computer? What's up Sony?

Video Gaming=Fun
Thusly
PS3=Fun
True
PS3=Fun
Thusly
PS3 Ads=Fun
Not True

My Friend: Why are they all on their roofs? Shouldn't they be going to their local Gamestop?

Me: They have a better chance of a PS3 falling out of the sky than actually getting one from retail at launch.

Ah Sony and Nintendo, how your televised adverts disapoint me.

Remeber when gaming consols were supposed to fun? How about exciting?

Not this over pretensious, serious, epic, monumental hope for all mankind to raise our civilization to it's apex; it's just a f@#$ing PS3, sell it to me as if it was supposed to be a fun source of entertainment!

Too bad the kids still have to wait five years to get enough money to buy it.

i like the commercial. I also like how they stick an 8 year old waiting. Cause thats what he's going to do; wait. No parent is going to spend 600 bucks on a console for him.

Sorry kid, this christmas you're getting a Wii.

Exactly what I thought about your post...

This is like calling a 360 commerical "The Overheating".

Nobody's going to get one of these machines to actually play, and those that do will have to pay $1000 for them on eBay.

Little kids like those shown in the commerical will be lucky if they get one by March.

They're all waiting for the $600 machine to float down to them from the sky since we all very well know that the PLAYSTATION 3 can levitate.

No parent is going to spend 600 bucks on a console for him.

That is a big, fat lie.

All lil' Timmy has to do is throw a tantrum, and he will get a premium PS3 with extra controller and all the launch games he wants. These days, the kids run the household.

I'd say parents need to beat their kids more often...but that is going way off topic.

> sell it to me as if it was supposed to be a fun source of entertainment!

But I thought it was supposed to be an all-encompassing media-replacement center, not just some $600 game machine. I know I'm throwing my PC away when I get a PS3!

I really liked the Wii commercial showing just the Wiimote. Simple and clean. This one is OK, but what are they advertising? Waiting?

i guess they are all on building, kuz its so heavy they have to air lift it in to all the kids

Michael. That. was. fantastic. Every 5 years when a new game system comes out I feel just like an anxious kid again. Great job Sony on hitting the older deomographic with this one. The music alone is great, reminds me of Sigur Ros/GSYBE.

Did anyone notice that the cloud that floated over the top of the kids on the roof was in the shape of a 3. More specifacally, a PS3 style 3

I should first say that I liked the ad. As expected of Sony PR.

What doesn't make logical sense is, as many mentioned before me, kids that age in that town don't have enough cash for PS3. The title of the commercial is comical.

I figured out what the commercial means.

In the year 2015, all PS3s on Earth will connect online (lol and you said there was no good Sony plan for online) to create what will be known as SonyNet.

SonyNet runs off solar energy and grows into a huge building that controls mankind and produces robots that kill anyone who is over the age of 8 (this happens around the year 2019). Just before the last of the adult human race is destroyed, they shoot out smoke clouds around the atmosphere in hopes it would stop SonyNet from eliminating what little was left of humanity.

These 8 year old kids are watching this occur. The next commercial tells us what happens to SonyNet.

Ah, I understand. The PS3 ais much more powerful than the PS2 and wont be merly used for guiding missiles. The PS3 is an intersteller communicator. Our wait to join the galactic community has ended... for people who truely believe in the POWER, of the PS3.

Deathcoil: And thats exactly why they need the Wii!

Kid: "I WANT A PS3 WAAAHH WAHHHH"

All they have to do, is pop in Wii Sports and "accidently" swing the controller into the kids face.

Problem solved. Pure evil, but solved.

What is that a reverse bat-signal? Because i really am waiting for that gigantic "3" to descend from the heavens and tell me its finally ok to play next-gen games.

Oh and it doesnt nearly measure up to the "Playstation 9" ads from days of yore. If the ad had been any longer my brain would have triggered a sleep cycle from the lack of action.

One does have to wonder why Sony would advertise this thing at all, seeing as how the only people that are going to get one in the next few months have already known about it for years.

But, I will say this ad disappoints me. I loved the PS2 ad where it showed a PS9 system, stating that the PS2 was just the beginning. That was cool. This commercial was just boring. It had a good BG track, but wow. Nintendo made better ads, and they usually suck.

After skipping a day of school to go stand in the cold from 6:30-10 to get my Reservation for the wii, i think i may be entitled to a little soemthing to say.

Your all right.
No little kid will have 600$
If he whines enough he will get his parents to get him one
The xbox360 ad was great and had nothing to do the video game
Parents should beat there children more
and
This ad is great/bad because it is just like the ps2 ad which was really an ad for the ps7 or 9, i cant remember, but they try to show you that if you can create a dream and there ad take you there in but a minute of there time, imagine what buying the ps3 can do.

basicly they are trying to tell you, open your hearts and free your minds, let the ps3 ad help you make a dream, spend a thousand on the system, 2 on the HDTV from sony, and then another 4 on the Sound system and wires and shelfs and what not, and then you can escape your real world and work for a few hours to play a video game which will brign you to an entirely diffrent place untill your wife screams at you to pay the bills and your kids start crying because they havent been fed in a week.

That, is what sony wants with the ps3.

Loved the commercial. The spiderman font still annoys me though.

This makes me want to buy a PS3 even less then I did before

"The Wait"

The only waiting I'll be doing is for the price to go down.

I loved the commercial! It even made me want a PS3 more...now, I am almost absolutely positive I won't get a PS3.

The BG music was nice in it, at first I thought it was Sigur Ros, but I couldn't really pin it to one of their songs.

Well, on the plus side, at least they managed to not offend anyone this time. . .

Barbara says:
"The music alone is great, reminds me of Sigur Ros/GSYBE."
Yeah, it's killing me that I can't remember the name of the song. I know it was used in 28 Days Later (Godspeed You! was on that soundtrack, too, but it's not them).
Oh, and I kinda liked the commercial.

"The Wait..."

...for my mom to buy me one.

Seriously, how are they expecting someone that young to even be able to afford a PS3?

That was almost as bad as the XBOX360 commercial with the...erm...urban folk playing Jump Rope.

Kinda ironic that they show a kid in the commercial when no kid that age can probably afford a PS3.

Is that what we call black people nowadays? "Urban folk?"

Wow, it's another one of these commercials. You know, the one that looks all artistic and will win some award but has NOTHING TO DO WITH THE ACTUAL PRODUCT except for the last few seconds when the logo is shown. The only reason this commercial works is due to everyone knowing what a PS3 is.

Also, Sony, I know you own the Spider-Man font, but couldn't you have sprung the money for a new logo font? For a moment when the date was shown, I was thinking to myself, "Is that when Spider-Man 3 is coming out?"

Needs more cowbell.

Pass.

I think the only reason Sony did this ad was because Nintendo is doing all white ads... all of Sony's ads will be black from here on out. Quote me on that.

I like it. It's no more vague than any other modern console ad, so shove it fanboys.

It reminds me of Sigur Ros too, but I dont know them well enough to name the song.

I saw this ad in theatres just over a week ago, Thanksgiving weekend in Canada.

P.S. Anyone else notice the time on the clock was 11:17?

PRguitarman: you didnt like the jumprope commercial? I liked the idea of it, "jump in"

least the 360 commercials involved actual people, actually doing something fun. Not some cryptic message where its half a face of a kid crying a fireball *blank screen* fin.

@Gloominati:

The Wii commerical isn't vague, in fact they actually show the controller in the commercial

Those kids better start pimping themselves out to the friendly neighbourhood priest to save up enough to buy one. Obviously "The Wait" wouldn't go over too well with the European audience who get the "Wait Some More". But they don't mind waiting :p.

@Avinash_Tyagi

It shows the controller but no gameplay, and not even what's so special about it.

Look, the Wii commercial is a fine commercial, but people will love that one and call it to the point, and hate this one and call it vague. One could also say the Jump In ads show even less of the system than this PS3 one. I liked them all.

regarding that shadow at the end.. the PS3 is just THAT big

i didnt like it, its trying too hard. Ginger kids dont move inventory.

Maybe the kids went outside hoping God was gonna drop a sack of money on their heads to buy this epic machine.

The comercial really fits the ps3 cause you better be looking to the almighty sky god if you gonna get one on the 17th because us mortals won't be able to find one for a very long time.

PS3 is an alien spaceship

because PS3 is OUT OF THIS WORLD.