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Analysts: Sony May Have Missed Shipment Target

Bloomberg is reporting that (are you sitting down?) Sony may not have actually made their 400,000 unit shipment target for the launch of the PlayStation 3.

More than half the 150 stores checked by Kaufman Bros. said they wouldn't have enough units to cover preorders, according to a Nov. 16 research note by retail analyst SooAnn Roberts. She predicts Sony will ship no more than 200,000 units to the U.S. this year.

Yeah, that's this year. 200,000. Not on launch day, when Sony expected 400K on that one day and 1.2 million by end of year, but for the rest of 2006.

Other analysts are slightly more positive, with shipments expected to hit the 400,000 mark. Sony is being non-committal, saying that they "shipped as many PlayStation 3 units into the North American market as possible and continue our efforts in supplying systems to retailers nationwide through the holidays" but still hope to ship 1 million units by January 1.

Regardless of the final figures, it's not going to be easy to get one any time soon.

Sony May Have Missed PlayStation 3 Goal, Analysts Say

11:00 PM on Mon Nov 20 2006
By Michael McWhertor
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