Sure PAX might have all the fans, the pedigree, and just about every gaming company in existence behind it, but the E for All Expo has a secret weapon. A guy with a number in his name. Competitive gaming legend and mousey marketeer Fatal1ty has signed on with IDG World Expo's fledgling gaming community expo to spread the word across the land as he travels from mall to mall this summer like a slightly less-attractive male version of Tiffany. Aside from bringing the word to the people, Fatal1ty's other duties will include giving a keynote at the event entitled "Competitive Gaming - From Basement to Big Time," performing in exhibitions, and just hanging out at his booth, chillin'.

"I couldn't be more psyched to be associated with the first ever E for All," said Fatal1ty. "I'm looking forward to seeing thousands of thrilled video game fans, from beginners to those ready to battle me! It will be an amazing experience for the entire video game community."

I couldn't be more excited. Really. Hard to tell if I am being sarcastic or not, isn't it?

Competitive Video Gaming Legend ``Fatal1ty'' Joins Forces with Inaugural ``Entertainment for All Expo'' (E for All)

Fatal1ty Teams Up to Participate in the Most Anticipated Video Game Experience
E for All Expo 2007

FRAMINGHAM, Mass.—(BUSINESS WIRE)—IDG World Expo today announced that all-star cyber-sportsman, Johnathan "Fatal1ty" Wendel, is teaming up with IDG World Expo's newest event: Entertainment for All™ Expo (E for All™), scheduled for October 18-21, 2007, at the Los Angeles Convention Center. Fatal1ty's fierce competitiveness and signature game face are the latest additions to this year's premiere consumer gaming experience.

Often called the Michael Jordan of competitive gaming, Fatal1ty has dominated the sport. The winner of 12 world championships in five different games, Fatal1ty has set the standard for professional video gamers.

Fatal1ty's presence embodies the passion and excitement that is E for All. Leading up to the Mecca of video game experiences, a Fatal1ty summer tour is planned to bring fans face-to-face with their favorite gamer, learn about E for All, and possibly win tickets to the event. Fatal1ty's summer media tour will also include the latest news from E for All. To view tour dates, visit www.fatal1ty.com.

"I couldn't be more psyched to be associated with the first ever E for All," said Fatal1ty. "I'm looking forward to seeing thousands of thrilled video game fans, from beginners to those ready to battle me! It will be an amazing experience for the entire video game community."

Fatal1ty's schedule for E for All weekend is loaded with special appearances, competitive gameplay, and fan interaction. On Saturday, October 20, Fatal1ty will give a keynote speech, "Competitive Gaming - From Basement to Big Time," focusing on the growth of E-Sports and its future. Fatal1ty will participate in game exhibitions and shootouts with lucky fans. Those unwilling to succumb to the wrath of Fatal1ty can meet him personally at his prominent floor booth location.

"We are thrilled about Fatal1ty's participation in E for All," said Mary Dolaher, CEO of World IDG Expo. "His presence adds an element of excitement for everyone participating in E for All by giving video game fans the chance to learn from a legend in the industry."