Kotaku
As if Snoop Dogg needed more cash or exposure, MTV has signed on to help promote the Hip-Hop Gaming League. MTV will be promoting the league, created by Snoop Dogg, through on-air and online shows and web updates.
How's this for a study in opposites:
"Who else could do it this big other than MTV, Snoop Dogg and Xbox Live," said Snoop Dogg. "How bout dat, ya dig?" "We're thrilled to partner with the Hip-Hop Gaming League as it brings a whole new level of visibility to the world of organized video game competitions," stated Salli Frattini, senior vice president, executive in charge of production. "Working with the HHGL allows us to present some of our audience's passions across MTV's multiple platforms by bringing together some of the biggest names in hip-hop to test their competitive skills on some of their favorite video games."
HHGL members includes: Paul Wall, Just Blaze, Twista, David Banner, Krayzie Bone of Grammy winners Bone-Thugs-n-Harmony, MLS Star Cobi Jones, Murs, Kaine of the Ying Yang Twins, NBA Star Jalen Rose, Fredwreck, BReal of Cypress Hill, Eric V. of the Baka Boyz and Method Man. To get in you had to have game skillz (TM), some major hip-hop pull and, at least in Snoop Dogg's case, at least a dozen "hos" at your beck and call.
The group will be having their "finals" on May 13 in L.A, which is the Saturday after E3 wraps up. The live event will feature the players and live musical performances.
This is exactly the opposite of what I hoped would happen with pro-gaming. These celebrity train wrecks need to come after a single league is established, or better still, these guys should compete against real players instead of playing around with their famous friends.
