By Brian Ashcraft, 4:11 PM on Mon Feb 27 2006, 2,022 views (Edit, to draft, Top, Slurp)

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This spring schoolyards will see an influx of Oshare Majo Love and Berry clothes, sneakers, backpacks and stationary. Starting March 2, LB Style Square will be the official shop for the popular Sega card-based arcade game. Oshare Majo is nothing short of a national phenomena in Japan and has captured the minds of young schoolgals. Sega's trying to appeal not only to girls, but also their mothers' desire to have fashionable children. At the press conference, little moppets danced, sang and paraded about in Love and Berry type clothes, while Sega businessmen in suits lurked around in the background. Creepy.

Full Story Here [Watch Impress]