Kotaku

Sears Commercial Flouts ESRB

In this Apple-thieving Sears commercial, wee Conner tells us how much he digs like, Need for Speed, and also like, Halo and Halo 2. The latter are, of course, M-rated.

The tipper who wrote in about this was incensed that Conner could buy games that "no one else would sell him", and natters worriedly about the Jackass Army "licking their chops" at this blatant "corporate irresponsibility".

Is this what we've bred? The assumption that Conner's parents could not possibly have purchased these games, and the Xbox, for him? That he has the money to acquire these things far from their protective gaze?

I call bullshit. Halo is no worse that what you see on the History Channel, and this paranoia is getting on my nerves. If you're worried about your kids seeing things you don't want them to see, which they always have and always will, equip them with the right tools to deal with it.

It is not the responsibility of Sears or even the ESRB to determine what's right for your kid. They can offer some help as guides, sure, but ultimately it's up to you. And even then, you only have so much control.

5:40 PM on Thu Oct 19 2006
By Eliza Gauger
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