Please. God. Make them stop.
Many people are saying we're now joining the next-generation console era, but I believe we've stepped over the current next-gen to create the real next-generation.
That's Sony UK boss Ray Maguire.
All of those things are part of moving from the PlayStation 2 era to the PlayStation 3 and leaving behind all of the middle products that are in the market place right now, which clearly don't compare in terms of technical prowess
Still Ray. His PR minder must have been taking a piss.
We're not hooked into a world which was technologically average two years ago. You can't compare the two. If you're comparing the two we would have had the same technology and we'd be at the same price - we're not.
Somebody get him a pillow and a stiff, cold drink. He's got LAUNCH DAY FEVER. Needs to lie down.
Sony: PS3 is "stepping over current next-gen" [Gamesindustry]











Comments
Woah. This post is straight out of a Greek tragedy. You know, where the hubris of man eventually leads to his spectacular downfall?
He's even got the shield to prove it.
These types of pretentious statements make me glad I'm not in camp Sony.
Please. God. Make them stop.
I dont know what I want to stop more anymore... Sony, or blogs targeting comments and drumming up the hype even more.
...
Words fail me.
That statement is re-retarded.
I guess the brits are just as narrow minded as the Americans.
but, we thought (the Americans) that the PS3 would live up to the hype before its release. the brits have no excuse, they MUST have heard something over there about the PS3 and all the trouble Sony has been having.
pure ignorance, Ministry of truth for sure! (you know britain and all, had to throw in a Orwell)
I take it this picture was taken before he bent over, presented and started talking out of his ass?
These kind of comments make me glad that I decided not to buy a PS3. They also make me want to sell my PSP and get my Ps2 the hell out of my bedroom.
Stop it, Sony. Stop it.
It's just absolutely mind-blowing that they can keep saying such stupid, stupid stuff.
Leave the man alone. After all, the PS3 will cure cancer. That's totally next-next-gen.
And it cooks my Pop-Tarts. It can't get any better than that.
"Halo 3 will ship before PS3 (meaning 2005)" - Bill Gates
That's what high ups do. Don't let it bother your enjoyment of your console.
They just keeeeeep going...
There are ways to sell the PS3 to the public, but ridiculous hyperbole is not one of them. The sooner Sony clues in to that fact, the sooner they'll be able to dig themselves out of this hole.
Any positive feelings about Sony I had after their tv giveaway stunt have been negated a thousand fold by this offensive idiot.
@EnigmaNemesis:
quoted for the fucking truth
Well he does have a point, when it comes to "next-gen" comparing the PS3. Wii is "next-gen" due to gameplay, PS3 due to gameplay and top of the line hardware with a new game/video format etc. Xbox 360 aint "next-gen" at all, is it good? yes, fun? yes, and so forth, but it aint nothing new or great, PC does it better and has for years.
360 is xbox 1.5 really, a good xbox 1.5 don't get me wrong. But in the end all it offers that is "new/next gen" is/was HD, and that aint enough especially as PS3 delivers that even better.
No in terms of "next gen" there only is PS3 and Wii. I played xbox since release and live since beta, the only thing that was new and exciting for 360 was HD, and that wasn't sooo cool after a few weeks, Gears of war looked great for a few days then I and everyone else were back to the "waiting line" -
(Dude, I can't wait for halo3 and bioshock, have you seen Unreal 3? Yeah it looks so cool, I can't wait for a "good" game, hell yeah man, When Halo 3 comes out we can have sooo much fun... Yeah lets hit the forums and hype games man, oh have you heard the latest on Halo 2? oh wait sorry forgot that was old hype, anyway im bored of crackdown now, lets go rent some superman returns HD on xbox marketplace.)
Wow, so all the 360 owners have "fake" next gen?
@br549:
umm, the ps3 shipped in fall 2006. it's original projected release was spring 2006. no one ever claimed halo 3 would be coming in 2005 except for those retards who claimed conspiracy about halo 2's engine being designed for 360 because they were being developed simultaneously/ didn't work well on the xbox blahs blagh garbage.
@EnigmaNemesis:
kotaku works with what they're given?
@Acute Gamer: Fake? no but it aint "next gen", mention one thing besides HD! 360 is new and stuff but it aint more next gen not even close comparing it to the old xbox and PS2 or PS3 and Wii today.
360 owners are playing xbox 1.5!
They should call IT PS4.
Not PS3....
My question is, who gives a shit what "gen" we're in? Let me see... do I buy systems based on generation, or do I buy them when they have fun games that interest me and don't cost too much for me to afford?
This is why I've always enjoyed PC gaming... there is no such thing as the damned word "next-gen".
Though now MS is trying to create "Next-Gen PC Gaming", with Vista... but well just have to wait and see how that turns out.
@coin_operated_boy:
actually at e3 bill gates said sony would launch and run smack dead into halo 3. i knew halo 3 wouldn't be out by than and thats when it was suppsoe to be a spring launch of the ps3.
but thats still a far cry from calling your console next next gen. they really need to just let the console and games speak for themselves.
lefty
The shame is, Sony and Phil Harrison scored *big* points at GDC for showing good ideas and acting a little more... humble. You can almost feel the mood start to shift... and now this idiot.
I guess the UK didn't get the memo.
Sweet sweet Jesus...Who let this freak escape from the Sony test labs? If PS3 were really next-NEXT-gen, I'm pretty sure that the graphics would actually be better than the 360 games. These Sony fanboys and overzealous PR guys make me embarrassed to say that I own a PS2, I guess my saving grace is the 360 I saved up for. Kinda makes me wonder if Chadwarden knows this fellow.
@Blaaguuu:
No there's just constant Nvidia/ATI and Intel/AMD fanboy fights in PC gaming instead of console gaming.
@lefty420:
"actually at e3 bill gates said sony would launch and run smack dead into halo 3. i knew halo 3 wouldn't be out by than and thats when it was suppsoe to be a spring launch of the ps3."
um, how is that any different from what i said?
when gates said that everyone thought that ps3 would have a spring/summer 2006 release.
So thats what Sony was talking about with the PSTripple's 4D graphics? lol
@coin_operated_boy:
no you said this
"no one ever claimed halo 3 would be coming in 2005 except for those retards who claimed conspiracy about halo 2's engine being designed for 360 because they were being developed simultaneously/ didn't work well on the xbox blahs blagh garbage."
i said bill gates did say it it is all. u made it seem like bill never said it. maybe u meant to say something diff but alas i can not read minds only posts
How is a multi-million dollar company run by jackasses like this. I want the PS3 to come in dead last and never make a profit. That way all these assholes get kicked to the curb and normal, sane people can run Sony.
I wonder what the suicide rate is at Sony's PR department. I may find out first hand because I am seriously thinking about calling them and complaining. Their arrogance gives me headaches, and no I am not joking.
Who cares what Bill Gates said - it was retracted in about a week's time. Maybe he meant Gears of War in the fall. That comment isn't even on the same level with the Sony propaganda.
It might be worthwhile to have your own executives using your products... he's using a ThinkPad.
Is the Vaio not good enough?
@TheRealMaxPower: Ya, I sorta agree. Sony's PR always makes me feel like they think gamers are idiots and will just eat up any crap they spin. That offense might be the biggest reason that I feel like I can't support the PS. I'd love to support a good console, I just don't want them to feed me bullshit.
"leaving behind all of the middle products that are in the market place right now, which clearly don't compare in terms of technical prowess"
THIS JUST IN! SONY HAS CANCELED THE PSP!
Riiiiiight. it's "next-next gen." Except for, you know, the GPU that actually makes the graphics.
@anonim1979:
There is no PS4. There is only God.
From the way it's looking, he'll shut up around the time the first sales figures come in.
Am I the only one that notices that Mr. Ray Maguire is using an IBM laptop instead of a Vaio...or another Sony "next gen product"...or am I missing something?
Here's hoping next-next gen isn't as hard to develop for as next-gen.
Apparently sony's definition of next gen is a little off. When did next gen mean less powerful than the 360 but fatr more expensive.
hey sony can I have a job?! my high school speech about apples was more next gen than this...
so when did Sony go from THIS gen to NEXT gen?
i missed it....
Damn. His fart-hole has a lot to say. You'd better pay attention.
Looks like he's on a sinking ship to me.
Cheers to Sony being the same ol' Sony! For a while there, you guys had me convinced that you were on track to coming back to our reality, what with the announcement of Home and higher-than-HD-DVD Blu-Ray sales. I'm glad the planets have re-unaligned themselves again!
So do they still consider the PS2 next gen, then?
WTF?
>:| I really hoped sony was past this kind of stuff.
@ aka Bitter:
Do you really think Sony can afford Vaios at the moment?
Since when did comments like these ever affect sales? When I spend £450 on the console, it wont be based on the exaggerations of a Sony employee, it'll be based on the games I want to play on it.
Things like Home and LBP are what will sell the console, comments like these will have no effect, as much as people like to think they will, partly because 99.9% of the world will never even hear what he had to say.
This is, nearly to the letter, the exact same rhetoric Nintendo was peddling with the N64. I wonder if Sony will enjoy the same degree of completely undeserved success with PS3 as Nintendo did with that agonizingly underwhelming, stupefyingly overhyped shitwad of a console.
@br549:
you made a point. But MS was able to stop the crazy talk Sony seems to thrive on it.