Ya know, it's gotta be hard. A huge company like Sony making everything from game machines to Spiderman font. How do they do it? What's more, imagine working for someone like Microsoft and having to hide your other consoles. The horror. Fret not, while Sony might have its fingers in too many pots, Microsoft's Robbie Bach says multi-console employees are kosher:
You know, and I think Sony, frankly, suffers a little bit from this problem, which is they're spread really thin across all these areas. And trying to do PSP, competing with Nintendo, PSP to DS; competing with us, 360 to PS3, I think it does strain — it would naturally strain any organization......The truth is, do we — are there people in Microsoft who have PS2s? And the answer is yes. And that's OK. Are there people at Microsoft that have GameCubes, and the answer is almost certainly yes. It's not a manhood test.
Don't quite follow Bach's logic, seeing as how Microsoft is competing with Sony's PS3 and Apple's iPod, and Nintendo's doing a-okay. Regardless, he does have a point about taking on too much. Mental note: Owning multiple consoles is a good thing. Multiple business, not.
Elsewhere, Bach stirs the inevitable Xbox 360 price drop chatter. He pointed out that Microsoft was currently thinking about how to "cost reduce" the Xbox 360, saying "You have to ask the question, over the life cycle, who has the cost advantage? Who can price most effectively? Who can reach the price points quicker? That has a huge impact on what gets driven." Indeed!
Bach Talks... A lot [Mercury News, Thanks Michael!]



















