Kotaku
Add Microsoft owned developer Rare to those who aren't sure downloadable content is teh future. While some companies exploit the crud outta micro-transactions to profit from half-finished games, Rare is waiting it out. Take the company's Viva Piñata, which is short on things you can buy online. Says lead designer Gregg Mayles:
We've got plenty of ideas for what we can do with downloadable content because Piñata is such a unique game. But the jury is still out... It's almost pointless doing a huge amount of work at this point because if it's not going to be successful you may as well put that effort into making a new game... There's no way we're going to be in a position where we feel like we're ripping the consumer off. We'll have to look at it, and how it pans out with the other games on 360.
Smart, real smart, Rare.
Those Iffy Micro-transactions [Games Industry]
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