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Kotaku
Thirty-four days ago, Bethesda began a countdown for its upcoming RPG Fallout 3. And what did this huge build up count down to? A screen that says "Stand By." Why? Probably a gazillion people clicking "refresh" in unison.
Thirty-four days. Think about it. Building up to a technical snafu. This Fallout 3 countdown Bethesda clusterfuck shows exactly why countdowns suck. They're unnecessary. What would be so wrong if Bethesda threw up a Fallout 3 trailer with out hyping a count down for over a month? People would be greeted with a pleasant surprise! It'd be top news of the day. What's more, minus the annoyances, false promises and people staying up all night for no reason.
Seriously, enough with the countdowns. If something's really worth showing, this sort of build-up is not necessary. At all.
Fallout 3 [Official Site]
