Impression: "Waaahhhh, nobody sees my movies, waaahhh! Hawo fwee is stupid! Wahhh!" No, that wasn't a preview of Gizmodo after getting completely pwned in our tournament later this week, that was Hollywood explaining this year's October, which has seen a 27% drop in theater revenue. Advertising Age explains that numerous film execs are blaming the game for the poor showing. From analyst Mike Hickey:
The audience on this game is the 18-to-34 demographic, similar to what you'd see in cinemas...this could last for several weeks.
Hollywood, if you are looking for a reason nobody saw The Heartbreak Kid, how about you read the review. And as for consumers choosing excellent video games over mediocre movies, get used to it or improve your product. There are plenty of superb movies out there just dying to break into a closed distribution system.






Comments
Lame excuse for making crappy movies no one wants to see.
@Eville1: Seriously.
Hollywood can go suck it.
Go Xboxars.
Solution: Make Halo movie?
Here's a thought: maybe nobody's seeing movies because all the studios are churning out incredible amounts of crap? Shocking concept, I know.
Although ironically, I'm going to the movies with a friend this weekend. She's not exactly a gamer, though.
@Eville1: /agree
The last movie I went to see was 300. The entire summer was crap.
@yoni:
That would probably work. I still say make better content and people will view it. (Or steal it.)
Another brilliant analyst... methinks this has probably more to do with the fact that this is one of the times of the year that studios unload their junk.
Wow they arent blaming piracy? Thats a shock...plasmid shock.
Well I have a friend who didn't go to the movies to watch "The Kingdom" because he wanted to play Halo3....he wanted to see the movie...but y'know...halo3 first....just my 2 cents...
still dat's no effin' excuse for all the lame movies lately...
This is incredibly nearsighted for some "analyst" to make this claim. Like everyone has already mentioned, make good, non-cookie-cutter movies and we will go see them. Seriously.
the turnaround time from theater to DVD is so short these days I don't even bother with the theater. add to that my own big screen TV, the ability to sit in the comfort of my own home with a beer and the ability to pause the movie when it fills my bladder, what's the draw to a theater? sticky floors, the filthy masses, loud children? no thanks.
My 360 died last night while playing Halo 3. I bought it at launch and never had a problem until I saw the dreaded 3 red flashing rings. I think with all of my free time I'll go see more movies...
Good. Maybe once hollywood is recognized for the sham it is, all of it's participants will learn to shut there mouth about things they have no idea of what they speak of.. *cough* politics *cough*
Also, I won't get started on how games have made watching tv and movies a complete bore for me, but hollwood also needs to recognize that the internet is where people can learn about the shit they shovel out before having to pay money for it. In the past, we only had marketing and paid-off reviewers to "herd" us to their films. A smart, informed consumer is bad news for shitty products.
Aww too bad hollywood, I guess you will just have to sit on your crappy movies while millions of people have a real entertainment experience.
It'd be a better use of movie projectors for theaters to hook up a 360 and charge people to come in and play Halo 3 on their screens. I wonder how much a "cyber cafe" type license for that from Microsoft would run.
(not more profitable, mind you, but a better use ... Halo 3 doesn't make me want to go out and shoot someone despite strong "brain activity" evidence to the contrary, but shitty movies make me think we could do without the people responsible for them)
'this could last for several weeks'
no, no this epidemic could last for several years!
solution? Halo 3 movie! it's coming now people! movie goers play halo 3.
I doubt this has anything to do with shitty movies in the theater. when was the last time our uneducated american public actually went to see a movie based on reviews?
@ichiban1081: WwwWw Bioshock humor.
Beat Gizmodo.
If this doesnt scream out "MAKE THE DAMN HALO MOVIE ALREADY" i dont know what does. The fact that a EVERQUEST movie got green lighted and halo sits on a shelf is wrong. I know HALO is not original and its not liked by many people, but i dont think anyone can honestly say that the movie wouldnt be KICK ASS!. And if you want a preview of what the movie was going to look like, apparently the halo 3 trailer ,with the little kids asking if they would ever meet other beings, was actually a teaser for the halo movie until it got scrapped and Microsoft slapped halo 3 at the end of it since it was bought and paid for.
you guys better no lose that tournament ------------
I'd rather watch movies at home in an HD format with my surround sound and TV on my comfy couch and only pay a few bucks for rental that myself and others can watch rather than pay 10 bucks per person to sit in a sticky-ass, cell phone ridden smellbox.
Cute picture :D
With my 360 i get these little ads in the marketplace. At the movie theatre I get 30 minutes of slide advertisements, 5 minutes of commercials, 20 minutes of trailers, and then a 2 hour movie with a ton of product placement.
In TF2 i get cool looking guys shooting each other.
@kagebutsu: They're no longer offering licenses for cyber cafe type places.
Just like last week I was going to watch a movie. Went to Rotten Tomatoes. In their top 10 movies 8 were rated really low. Only 2 were rated well, one of which I saw already (Eastern Promises, which was really awesome btw and 3:10 to Yuma, which I heard was great but I'm not that into Westerns).
Before that I saw RE3: Extinction, it was terrible. Before that I saw RH3, which was... terrible. Both were entertaining enough for me but they were both pretty terrible. As well as Pirates 3. Hmmm... I see a trend.
This argument is moot. I love playing TF2 because it's like a Pixar movie directed by Quentin Tarantino. However, if that were ever to grace the screen I'd be first in line to see it.
In other words, make better movies and I'll go to the theatres to see them.
Really, I'm sure one analyst blames Halo 3, another blames crappy movies, another blames 9/11. Show me a mob of analysts coming to beat up on our medium and maybe I'll begin to show some concern.
Or how about the only movie worth seeing for the whole month of October is 30 Days of Night?
Oh noes, damn that Halo 3 for being superior entertainment to RE: Extinction. Let's all yell at it instead of improving our movies!
The last movie I saw in the theater was an arthouse rerelease of Labyrinth. Before that? An anime film called Paprika. The last new-release Hollywood movie I saw in a theater?
Um...
Spider-Man 3, maybe? I could have seen something else, but my mind may have blocked it out due to how terrible it was. On the other hand, Spider-Man 3 was pretty stupid in and of itself.
Ahahahah, oh man that is funny.
The theatre is dying, at least in it's current form. Perhaps they could try to curb the insane prices for food and drinks and high price tickets to get more people in the door. And here is a thought, more diverse movie selection???
MUAHAHAHA get used to it movie industry cause this year and the early part of 2008 is gonna jampacked with awesome games. No time for movies!
@fdisk: OOH.... Mr. Tarantino is a fan of Half-Life... is there a chance that he is directing the shorts in an uncredited role!?!?
Outstanding. I applaud the videogame industry for saving us from overpriced snacks, and non-interactive media. It's all brain-dead sewage.
I think that the halo 3 launch was part of it, but the main reason the people isnt going to cinemas is because the movies that came out sucked...
Hell yeah. Halo 3 + BT movie downloads = win.
I'm doing my part to bend over hollywood with no lub.
@K0MMIE: 2 hours of movie, if you're lucky> most movies now barly top 1hr 20 minutes.
s/barly/barely/g
I honestly can not remember the last good movie I've scene in theaters.
Hollywood needs to blame themselves for this rather than other people. They steal movie ideas from the japanese, redo the movie and pretend it's new. I just find it amazing how they are allowed to rip off a good japanese movie idea turn it around and call it their own, yet they are up in arms about piracy of their films. Hmmmm bit hypocritical?. Or they just remake a movie that was done 20-30 years ago so people in the new generation can so it so they can scrub easy movie off them. Hollywood doesn't have an orginal thought in their head.... and people are starting to smarten up about it because they are seeing where Hollywood is coming up with the junk they are putting out.
I took a break from Halo 3 to go to see the Darleejing Limited last weekend. It was much better than any of the other trash currently in the theaters, and proved to me that Wes Anderson still has it after his last movie (which I found disappointing).
Also, there is a short companion film available for free on iTunes (and probably other places) called Hotel Chevalier. It stars Jason Shwartzman and Natalie Portman, and is also pretty good. You also get so see her ass in a very sexy pose.
Well after the cr@p parade of movies since 2003, i rather play some games than going to the cinema, wait like forever to get the ticket, then wait again in line to buy very expensive popcorn...
According to yahoo movies the top film for this week is Tyler Perry's Why Did I Get Married.
Its not Halo 3 causing low ticket sales, its an abundance of crap in theatres. Outside of the Kingdom and Resident Evil (and those got bad reviews) there's nothing worth paying for in theatres at the moment.
i went and saw the kingdom a week ago, and i saw we own the night last night, these being the only two films released this month that seemed to be worth a damn.
apparently this was the lowest box office october in 8 years. ouch, hollywood.
If we do make it to the movies my wife makes it a point to take along her larger purse >.>
Just thought this was a good opportunity to let everyone (ya, all of you) know that my Xbox360 has been shipped back to me in a "not repaired"-state. Yup, I've tampered with it. Yup, I've removed the warranty sticker. Yup, 400$/€ down the drain. Yup, I'm still pissed even though I knew what I was doing.
PS3, you are coming home with me in a few weeks. No more Microsoft hardware ever again, after 7, though very entertaining, months.
Hmm. $70 for unlimited gaming fun, or $30 for 2 hours of $8 pop, $12 popcorn and Rush Hour 3. You had me at "Hmm".
I don't believe there was any good movies in theaters at all during that time. Why blame a game?
Gee and all this time I thought it was because Hollywood keeps churning out shitty sequels and "Remakes". Silly me.
haha, excellent picture.
as for the article at hand, maybe if they'd stop making terrible movies that are ridiculously overpriced, people would go see them more. Hollywood has no one to blame but itself. the only movie this year I really looked forward to seeing was Transformers, and even that wasn't that good. I kinda want to see Saw IV too. other than that, most everything else gets a pass from me.
@DranzerKire:
Because, like many things in life, it's easy to blame someone else instead of admitting your own faults.
Hmmm...well the best movie in the theatres in the past month was probably Resident Evil so...yeah...make better movies.
It helps that one person seeing a movie is ten dollars. And one person buying Halo 3 is sixty. Sure they made a lot of money, but it's quite easy for it to catch up these days.
Of course I'd much rather play Halo 3 than see 90% of today's Hollywood trash.