Kotaku

Rumor: Target Pulling UMDs

A Kotaku reader and Target worker bee sends word of a mysterious disappearance from his store.

I work at a local target store, at the electronics department. I walked in today and noticed something missing, other than my desire to be working, it was the PSP UMD movies section. Thinking it was moved I searched then finally decided to ask around. To my suprise, my boss told me that Target wasn't going to be selling them anymore. Now I'm not sure if its in every store, but I decided to give the other targets a call in my city, and they also said they had pulled them. So, not sure what that means, but with so many people saying the UMD movies are pretty pointless, and sales being sluggish, I cant help but wonder if PSP movies are soon to go the way of the betamax.

Two things: First, Target's online site still lists nearly 500 UMD movies for sale, none of them price-cut, so maybe this is just a regional effort. Second, we knew this was coming. Variety did a story awhile back about UMD losing support at some major retailers and in Hollywood, so it was inevitable that companies like Target were going to eventually pull the format.

I'm still waiting to hear about the device that the story mentioned which would allow you to play UMD movies on your television. Oh, that and a way for me to download &(!@$ Lost to my PSP and watch it without having to do some sort of format conversion dance.

10:00 AM on Wed Jul 12 2006
By Brian Crecente
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