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The Germans may love David Hasselhoff, but mein Gott, do they know their way around a PSP advertising campaign. Global advertising agency TBWA recently won a coveted German Lead Award for their 2006 print campaign marketing Sony's white PSP. With the tagline "Jetzt auch in weiss" (or "Now also in white") the three ads feature an all-white Death, tarantula, and dominatrix.
While you'd maybe expect homoerotic attempts at humor fine-tuned for the urophiliac crowd to be Germany's answer to PSP commercials, that's more for us.
It's really great stuff. You have to ask yourself, when looking at these ads, how much more white could they get? And the answer is none. None more white.
PSP White [TBWA, danke Andy!]
