RSS
Kotaku
PlayStation 3 and Wii users around the world can now tune into Virgin Radio via their consoles. The UK radio station has launched streams specifically for owners of the two consoles, accessible via their respective web browsers. Since neither system supports Real Player or Windows Media, the station has added MP3 streaming to the mix. Simply navigate to the Virgin Radio website and pick the MP3 stream.
Virgin Radio digital media director James Cridland has high hopes for the future of both consoles as media delivery devices.
This platform has great growth potential, particularly among early-adopters and 25-44 audience popular with advertisers. Playstation 3 or Wii will become the entertainment hub in your front room. We have worked hard to make the station available on as many different platforms as possible.
An entirely new source of console-based advertising revenue, only unlike in-game advertising you can't play a game while listening to the radio at the same time. For that you'd need some sort of miracle machine...a multi-tasking computational device, capable of streaming music while playing video games? I know it sounds like something out of a sci-fi novel, but one day.
Keep in mind there are plenty of MP3 streaming non-commercial networks out there (mmmm, SomaFM), and if you really must turn your $250-$600 console into a radio, might as well go ad-free.
