Really, Sony. Come on. Setting up a PR mouthpiece thinly-disguised as an "independent" blog? Who are you trying to fool with this thing? Not GameSetWatch, it seems, who have done a little digging on the site and it's sinister, dark purpose.

This is Three Speech... Three Speech isn't part of PlayStation, but it does get to speak to PlayStation. You could say we're 'semi official'.

"Semi-official"? Seems the Three Speech domain is owned by Ramp Industry, who have a history of building similarly try-hard sites for Sony and whose raison d'etre is just this kind of "new" marketing. That doesn't make it semi-official. When the site is so obviously bankrolled by Sony, that makes it official.

Now, this in of itself isn't that big of a concern - it'd be a very young or very stupid gamer not to see Three Speech for what it is, so it's not like the collective gaming consciousness is at risk here.

No, the concern comes when "independant" games sites become directly associated with Three Speech.

Sites like Eurogamer/Gamesindustry, who are running a series of serialised interviews on the blog. Regardless of either side's intent, innocent or otherwise, it just doesn't look cool when a highly respected, independent site starts working all nice and close with a Sony marketing ploy. Luke Plunkett

Three Speech - Blog Control, The Sony Way?