At Sony's E3 presser, the company announced the online service would be "free." But, as soon as bossman Kaz Hirai failed to mention online play, people jumped to the conclusion that "free" was cockamamy bull. However, Sony Computer Entertainment has told game site PS3 Land the following:

Please note that online gaming will be free right out of the box.

Even Microsoft can't dangle this kind of carrot. A bonus like free online play just might make up for the console's astronomical price. —Brian Ashcraft

More Here [PS3Land]

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