In the latest "blarg" from the Insomniac Games chief creative officer, Brian Hastings explains why he thinks Sony's PLAYSTATION 3 is the one to beat. And why it will ultimately outsell Nintendo's Wii.

You might be thinking that's INSANE and that unless bacon sandwiches become standard on all PS3s, Sony doesn't stand a chance. But give the man a moment to speak his mind.

Sure, his financial future may rest on the success or failure of Sony's 4D-capable console—Insomniac's games are currently PS3 exclusive—but he has some good, if familiar, points.

Highlights include contentious points such as:

PS3 Has a Major CPU Advantage - The PS3's eight parallel CPUs (one primary "PPU" and seven Cell processors) give it potentially far more computing power than the three parallel CPUs in the Xbox 360. Just about any tech programmer will tell you that the PS3's CPUs are significantly more powerful. The problem is that it has been challenging thus far to take advantage of the Cell's parallel architecture.

Yeah! It's hard to developer for, Hastings! What about that?

With the PS2, Sony got away with making a fairly developer-unfriendly system, and its success allowed their hardware designers to ignore developer's complaints as they made the PS3. People high up at Sony have realized that approach simply won't work anymore and are trying to fix the problem. Sony is actively improving their libraries, tools and developer support in order to make PS3 development easier. They are giving first party developed techniques and code to third-party developers so that multi-platform games should start looking better on PS3.

Hastings adds that "within two years you will see games that surpass what is possible on the Xbox 360." Frankly, that's asking quite a bit of gamers ready to get into the next-gen gaming scene now, Brian.

Potentially most damaging to the Insomniac CCO's message board and blog cred is his take on the white-hot Wii. Get your fanboy goggles on...

The Wii is currently riding on a massive wave of mainstream attention and has been purchased by lots of people who don't normally play games. But how many of those people who are hooked on Wii Sports will also buy Wii Need For Speed? Mainstream fads usually run their course within a year. As the honeymoon period fades, the Wii will be going up against more and more graphically impressive games on the PS3 and Xbox 360. More people will be buying HD televisions and looking for the most immersive and stunning experiences available. For these reasons, I think the Wii will be more successful than the GameCube or N64 but in the long run will still be outsold by the PS3.

If you've made it this far without firing off an angry comment, make sure to read the whole editorial. You'll need to log in to the Insomniac community to do so, but I highly recommend it. Michael McWhertor

10 Reasons Why PS3 Will Win This Console Generation [Insomniac]

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