Kotaku
Yet another market analyst has chimed in on PS3 pricing. This time it is Goldman Sachs Japan's Yuji Fujimori, who predicts the North American price of Sony's new console to drop as much as $100 in October.
Yuji Fujimori wrote in a note Tuesday that lowering the cost of the game console, which competes with Microsoft's XBox 360 and Nintendo's Wii, will not undermine the unit's long-term profitability.
Fujimori cites the lowering of component costs as a major factor in his analysis, and went on to mention that cutting the price of game consoles have traditionally quadrupled sales figures.
Sony's stand on the price cut issue remains muddled. Last we heard it was not likely for another two years. At this point I think they're waiting to see how things go in Europe later this week before making any long-term plans.
I have a feeling the PlayStation 3 is the best thing that ever happened to video game industry analysts. I'm imagining drunken 2AM collect calls from analyst bars to Sony for slurred 'I love you guys' speeches.
PlayStation 3 price cut may be ahead [CNNMoney via Gamasutra]
