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Kotaku
This isn't simply a case of some lucky guy getting his PS3 early by mistake. No, this is two relatively big retail chains in Italy making a conscious decision to break the street date on the PS3 by two days.
First retail chain Darcy announced they would be selling the system at 7pm today in major newspapers across the country. Then rival Media World, fearing lost business, announced they would start selling this morning at 9am.
GameStop stores in Italy have remained firm on the street date despite the fact that if any chain could break a street date unscathed, they'd be the one. I'm not ruling out the possibility that they are hard at work building a time machine so they can beat Media World to the punch.
Sony is understandably pissed, but like parents around the world, they call it disappointed.
Speaking to GamesIndustry.biz a Sony spokesperson said, "Sony Computer Entertainment Europe is deeply disappointed by the unilateral decision of some Italian retail chains to commence the sale of PlayStation 3 to consumers before this official launch date.
Sony is carefully considering what actions they will take against the offending chains. I suggest they buy them, sell them, and split the profits between the poor specialty game stores out there that are now completely screwed by this move.
Italian retailers break street date for PlayStation 3 [GamesIndustry.biz - Thanks Tyler!]
