Late last month, the PS3 launched in India. Well, we hear it launched, but didn't really see any photos of the people lining up and buying the console. Most India news sites were running stories that read like a press release. Reader Dave provides this update:

I didn't see any television coverage (which is not unusual for a country so interested in politics and self-actuation), nor have I seen any major advertising like billboards or other such standard western fare. It (the premium system) is currently retailing for 39990 Rs, or roughly $1200 AUD, which is $200 above what an Australian would pay, and THAT is obviously over what buyers in the NTSC market pay even after exchange rates. I've only seen the PS3 in specific gaming stores (themselves a rarity) and the local music and pop-culture chain of stores, Planet-M.

Not as big a presence as Microsoft with their ubiquitous Yuvraj Singh cricket demos. Though, I do like that PS3 ad. Simple, to the point and won't piss anyone off. Brian Ashcraft

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