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Kotaku
Over in the U.K., ads that use pre-renders CGI footage are coming under fire. Earlier this year, Call of Duty 2 was yanked from British television after consumers complained that the in-game visuals did not match the commercial's. The country's Broadcast Advertising Clearance Centre was unaware of this practice.
"If this has happened in the past, it's happened without our knowledge. We ask all companies whether any imagery used is from the gameplay or is CGI footage from the game before we pass an ad for broadcast. The system is based on trust," said BACC's Matthew Baily.
Advertisers, BACC continues, are not being entirely honest with the use of CG, which is often generated just for the advert. Currently, spots for G.R.A.W. and Commandos Strike Force carry disclaimers that the images are "not in-game footage." Folks in the smoke and mirrors advertising world are surprised. "People have always used CGI sequences to advertise games, and I've never seen it as a massive problem," stated Uber Agency director Richard Benjamin.
Let's hear from y'all out there. Tell us whatcha think.
More Here [MCV UK] viaGuardian Gamesblog
