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Buckle Your Seatbelts, We're In for a Bumpy Ride

It looks like we're in for a busy summer afterall. Last July, we were the first to speak to the Federal Trade Commission about their decision to launch an investigation into Take-Two and allegations that the company used deceptive marketing practices in selling Hot Coffee-enabled Grand Theft Auto.

With a decision by the FTC looming, you can expect a return to the full-on hysterical coverage of the game by mainstream and industry press alike.

While I can't imagine Take-Two will suffer more than a slap on the wrist, the bigger picture implications of this decision could be quite frightening. If, for instance, the FTC decides that Take-Two was deceptive they can't help but also lay some major blame on the Electronic Software Ratings Board.

Sure, the reasoning will likely go, Take-Two bent/broke the rules, but why didn't the ratings board catch them? And that would play straight into the hands of Hillary Clinton, who last year called out the ESRB's rating system, saying it was broken.

Coincidentally, as we speak congress, languid in the stifling heat of a Washingtonian summer, is ambling its way through a congressional hearing on video games and ratings.

This, readers, is what you call the makings of a perfect storm. A storm that no amount of wining and dining can stop.

4:00 PM on Tue Jun 6 2006
By Brian Crecente
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7 comments