Pwn the Vote: Register to Vote on Your Xbox 360
Wow, this is some pretty amazing news!
Microsoft is teaming up with Rock the Vote to allow gamers to register to vote on Xbox Live. The Pwn the Vote initiative (OK, i just made that up, they're calling it Rock the Vote still) will allow Xbox Live members of all races, creeds and payment tiers to register to vote, discuss politics in an special forum and participate in political polls. Live members will also be able to download Rock the Vote public service announcements.
“Xbox is a natural partner to help us reach out to youth voters,” said Heather Smith, executive director, Rock the Vote. “To realize our goal of registering 2 million young Americans by this fall, we need to go where young Americans are, and there’s no doubt in our minds that many are on Xbox 360 and Xbox LIVE.”
Xbox will also have a presence at both the Democratic and Republican conventions promoting the Rock the Vote partnership and educating delegates about creating a safer entertainment environment on Xbox 360 and Xbox LIVE using the built-in parental controls known as Family Settings.
Fantastic Microsoft, what a wonderful use of Xbox Live. Now if only the whole industry could get behind this initiative. Why not make video game-centric public service announcements for gamers? Why limit it to the 360. What about the Playstation 3 and the Wii?
Come on Sony, Nintendo, let's Pwn the Vote.
More »



















