The PSP took another step towards realizing its full potential today as Sony Computer Entertainment Europe and SKY announced the formation of a joint venture company to bring video on-demand to PlayStation Portable owners across the United Kingdom and Ireland. The company will combine SKY's media aggregation powers and Sony's expertise in handheld entertainment to create a portable entertainment powerhouse out of the PSP. At first concentrating on delivering video content solely to the UK and Ireland, the companies are in talks with content providers across Europe to expand the service across the continent. More details on the new service will be doled out at Leipzig next month. We'll have to wait and see what kind of content they deliver before making any real judgments, but this could be a really big deal for the PSP in Europe. As for those of us not in Europe or the UK...*hops* now do us!

SONY COMPUTER ENTERTAINMENT EUROPE AND SKY JOIN FORCES TO DELIVER VIDEO ON DEMAND SERVICE TO PSP OWNERS

London, 27 July 2007. SKY and Sony Computer Entertainment Europe (SCEE) today announced the formation of a Joint Venture company to deliver on-demand entertainment content to owners of the PSP™(PlayStation®Portable) in the UK and Ireland.

The Joint Venture company, with equal Board level representation from SKY and Sony Computer Entertainment Europe will draw on the unrivalled entertainment aggregation expertise and technical leadership of SKY, and the handheld entertainment knowledge and brand power of PlayStation®. The company will establish PSP and the new ground breaking video download service as the natural partners for those seeking the ultimate choice of portable entertainment content.

Focusing exclusively on delivering video content to the PSP, the Joint Venture will initially provide a wealth of video and film content to the more than 2.3 million PSP owners in the UK and Ireland. The two companies are already in discussions with entertainment content providers across Europe to facilitate future introduction of the service to European PSP owners.

More information on the service will be announced by SCEE at Games Convention in Leipzig, Germany on Wednesday 22nd August.

Contact information for this author is not available.