With "Booth Babes" a non-factor at E3 2007, EA Canada opted to up the cheesecake at their recent press event by introducing a new product, Limo Babes. For the brief stretch Excursion ride from EA's Burnaby, British Columbia offices to the Opus Hotel, where the press were shown new software, we were graced with the presence of our lovely "escort", Zoe, whose only purpose was chatting us up. She was one of three ladies hired for the trip, a move that inspired some raised eyebrows and (a real rarity) non-gaming conversation among my gaming press pals.

As one of them said later that night, after our rented limo passengers moved on to bigger and less nerdy things, "Maybe they don't realize some of us do get laid now and then." Hey, it was a first for me and she was very helpful with the luggage. Michael McWhertor

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