It's weird. Everyone at the Halo 3 launch here in NYC pretty much agrees that Mountain Dew Game Fuel is the most hideous thing to ever come out of the Mountain Dew scientists. At best, it's a mix of Code Red and Livewire. At worst, regurgitated original Mountain Dew mixed with Hostess cherry pies. Even so, they show up at the event and start handing out free shirts, doling out shot glasses full of the insidious liquid via marketing temps with ginormous backpacks, and suddenly everyone's going crazy. I had two cups myself. Two! I think you need to drink at least four to rank a free t-shirt, honoring your courage in the face of adversity. They even had 'Respawn' stations set up, where women were available to rub the kinks out of your hand, a statement that seems somehow jumbled, but really isn't.
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8:30 PM on Mon Sep 24 2007
By Mike Fahey
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92 comments






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Just what my advertising group was talking about today. Everybody out at a major event to influence people to partake in product. Even if the Game Fuel is rancid ((I thought it was glorified fruit punch)), people are still going to associate Mountain Dew with this whole debacle.
For drinking even 1 can of that....soda....would mean you well deserve to "finish the fight" for free!
Can I have one cup of the blonde, on the go, thanks.
I bought a bottle b/c i thought it would taste like code red which kicks ass. Instead I felt like I was drinking ass. yuck
You know, I got flamed in another thread for lamenting the advertising juggernaut that has been Halo 3. But I have to tell you, I've tried the "game fuel" and actually found it to be quite tasty. I don't drink soda often (you can probably count on one hand the amount I've had since spring) but my friend bought some of this for me as a joke and I have to tell you, I liked it.
Don't know what is so special about it that makes it "game fuel (do they add extra caffeine or something?) but I actually hope they keep it around for a while. I actually liked that Pepsi Blue they had for a while, and it disappeared fairly quickly, so I can't imagine this will last long either.
Is it really that bad, is it more of a backlash to the hype? If you like Mountain Dew's non-core flavors, this is really no different. So I suspect people expect the game to somehow taste worse because of what it's branded as, rather than its actual flavor.
apparently I was the only one who liked that stuff?
I think it's awesome!
whatever.
Anyone else have the mental image of how Slurm is made?
I kinda liked the drink
@corpseoftheyear:
You're not alone...
I actually like all variants of Mountain Dew... except the original green, for some odd reason. Yes, I even like Gamer Fuel.
@corpseoftheyear: I like it! I really don't see why people hate it so much. Diet Mountain Dew tastes like complete shit to me, but some people like it. To each his own.
Tastes like Nerds candy. Awful. Blechh.
Anyway, allow me to be the first to ask for one of those t-shirts. You know my email address Mike, just send it on over. Thanks buddy.
Gamer Fuel reminds me of highly caffeinated, liquefied red gummi bears. It's not nearly as bad as it should be, but it's also not nearly as good as it COULD be, meaning it'll never persevere like Code Red has managed to.
I actually really like it!
I got a bottle of that a while after it came out just to try it out, and yeah, it's pretty gross. I'll take Code Red any day.
@PapaBear434: Man, I wish they'd re-release the Pepsi Blue. :(
Now that I'm no longer in the U.S. - I can't even get to try the weird stuff Mountain Dew is experimenting with.
I work in the event marketing biz, so I like the idea of having tshirt premiums and soda sampling at the Halo 3 launch... nice tie-in. The hand massage thing is creative.... probably brain-stormed something much cooler for everybody but budgetary constraints limited them to that.
It actually looks like the had a limited budget for a couple of reasons, namely being their van looks like crap. Like someone rented a cargo from Budget and tied an extra logoed banner to it once they parked.
Just sayin' we would have done things differently... :)
PS - I agree, Game Fuel tastes like ass warmed-over. I had it in Slurpee form from 7-11.
I don't understand why the bad reaction to Gamer Fuel. Sure, it's no Dr. Pepper, but it's not feckin' horse piss. Shame on everyone who just dislikes it because MC is prominently featured (which I'm sure is quite a few people).
@Nexus6: lol, can't rule out anything in this day n age hehehe
It always was and will be "Mountain Euw"
@isoo:
Another run of Pepsi Blue would be awesome...
MCWHAMMER:
*Whistles as Dane Cook would*
...NERD CANDY IS A GREEEAT BRAND!!!!!
You DON'T EVEN....KNOW!!!
But Mountain Dew sucks to me. Perhaps its because I'm used to real soda... :P
While we're on the topic of sodas, I actually have a question. Last time I was at Disney World, I had a sample (well, more like 60 samples) of a soda called Smart Watermelon. Apparently it's Chinese. Anybody happen to know any place in the States, even online, where it might be available to buy? I've been hankering for it for months now.
I tried this in Slurpee form and I wasn't impressed. It wasn't awful like Pepsi Summer Mix, but it wasn't very good either. I really should stop drinking alternate specialty flavors since I hate almost all of them.
@BPMΩ: If you can find some (doubt it now), try mixing half Pepsi Blue with half Coke in a glass.
It turns dark green - very creepy.
I've termed the drink "Evil Witch Green"
*Images of old witch stirring pot come to mind*
I love the stuff, I've gone through 2 cases and have a third for tonight and all day tomorrow. I'll only get through 6.
@remanance:
Don't ever quote or channel Dane Cook in my presence. That man needs a good c**k-slap to the face.
I thought Game Fuel was the second best Pepsi drink, right after Livewire of course.
@PapaBear434: Dane Cook steals material from Louie CK
PAPABEAR434:
Sir! :P
@thoruen:
Not just that. The material he does come up with on his own is either A) the same stuff he's been doing since he was in college, or B) just normal stuff said with a weird voice.
Here is a Cook bit, distilled into it's purist formula:
"I was up the other day, and I looked in the mirror. Can you believe that!? I know, I have one! So anyway, I was getting up, and I looked in the FREAKING MIRROR and see that my hair is kind of long. I mean, it was down to my EARS!
So I get dressed, and go to the barber shop. THE BARBER SHOP, MAN! I mean, where else am I going to go, amIright!? HUH! WHOA!"
*Falls down writhing on the floor for some reason
"I mean, why do they have those poles there!? Do they want us to lick them!? Like THIS!?"
*Starts licking the microphone stand
"HUH!? Like this, right!?"
I liked it. So did my wife. We bought a couple 12 packs to go in the drink fridge, next to the various Jones and Ramune.
NO MORE DANE COOK BASHING!
It's evil! EVIL!
:P
I don't know the other guy someone above spoke of, but Dane Cook is still funny to me.
:P
@remanance:
Do you also laugh when you see dogs humping in an alley?
Ok, I'll stop now. :P
@PapaBear434: Pepsi Blue... *drools* That liquid was the sweet, sweet nectar of the gods...
I found Game Fuel to be one of the better Mountain Dew variants. Never cared for Code Red, and Livewire was just okay. Pitch Black and MDX were plain awful. Game Fuel actually has decent flavor, which like Baja Blast or Amp, is a nice change from Mountain Dew.
Speaking of Pepsi Blue, there's a test flavor of Mountain Dew which could be called "Clash" that is supposed to taste like Pepsi Blue.
Not sure if or when it'll appear.
LiveWire Slurpee > LiveWire > Code Red > Game Fuel > regular > Baja Blast.
i'd moutain dew her in the butt
I think it's good stuff. Too bad it's only for a limited time.
But of course, the "cool" thing to do on the 'net is say something negative. So whatever.
@ Klew: I like your rankings, but I would go like this:
LiveWire Slurpee (F'ing YUM) > LiveWire > Regular > Game Fuel > Baja Blast > Code Red
But still, all of them are freaking good.
I'll take the crab juice.
What he hell is up with Kotaku? It's no surprise you guys aren't fans of the series. Shit just come out and say it. WE HATE HALO 3. Last 3 days have been nothing but obscure whines and whimsy little negative remarks about everything and anything Halo. Geeze.
I liked Game fuel too, even with all of the people around me hating it.
Game Fuel isn't that bad, I like it far better than normal Mountain Dew, but that's not really saying much since I can't stand normal Mountain Dew.
Nobody like the game fuel flavor? I thought it was damn good. Tasty stuff.
Hmph. I just ran downstairs to the dorm vending machine in the lobby, but no mountain dew of any kind. I had to settle for coke and some potato chips.
I love the game fuel flavor. Also, just about everyone I know loves the stuff too and buy about 4 twelve packs each week, not too mention chugging them every day. Maybe it's because I live in the D/FW area in Texas. Oh well, time to start inhaling my 2 Liter Game Fuel.
It tastes like red bull, which tastes like crap.
littletad: "Last 3 days have been nothing but obscure whines and whimsy little negative remarks about everything and anything Halo."
Actually, obscure whines and whimsy little negative remarks about everything and anything is all we do here, fuck halo.
@Havok154: really? cause it sure as hell doesn't to me. game fuel is actually drinkable cold, red bull tastes like piss and vinegar.
@Havok154:
If Game Fuel tasted like Red Bull, I'd spit it out after one drop touched my tongue.
Couldn't stand the taste of Red Bull. Only can I ever bought, I threw away after one taste.
Game Fuel? I've had several bottles of it since it came out.
i remember looking at the label and it had around 78 grams of sugar in a bottle. That's a hella lot of sugar.
I bought a can of the stuff and thought it tasted like a melted cherry Slurpee that was rechilled, canned, and marked Game Fuel.
As much as I cringe at the idea of drinking leftover Slurpee, I thought the drink was okay. If I ever get my Xbox back from service, I plan to celebrate with it... not really.
I wonder if there's a difference in flavor between the canned version and the other forms.
@Nexus6: One word. Gross.