Kotaku
Final Fantasy? NOT casual. No room for in-game ads, either! Which means there's a gap in Squeenix's catalogue. A gap that's being filled by a partnership announced that will see Square Enix and Japanese portal site Nifty team up to provide a whole bunch of casual, ad-supported games. Square provide the games, Nifty provide the portal, and ads that appear between levels provide the cash money.
Square Enix ventures into ad-supported casual games [Develop]
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