Sega of America President and COO Simon Jeffery is a realist. No skipping through daisy-covered fantasy landscapes for him, no, he knows Sonic has suffered death by a thousand cuts/shitty games. Which presents a problem for Sega. Hence the decision to give BioWare control over the franchise for the upcoming DS RPG.
We recognized the need to revitalize Sonic and bring something new to the franchise. An RPG was something totally different for Sonic, it felt fresh and excting. Knowing that we had the opportunity to work with a renowned developer like BioWare on this game confirmed that it was the right opportunity for us to now bring this vision to life.
Ah, I remember the last time Sonic felt fresh and exciting. I think Salt-N-Pepa were talkin' bout sex.










