At the very beginning and very end of each day of TGS, Sony's army of pretty PlayStation ladies are on parade. Not a confetti and ticker-tape kind of parade. A military kind of parade. The ladies line up, in a terrifyingly straight line, and are barked at by their instructor. They respond enthusiastically, and then commence with the bowing. Imagine a Mexican wave, but instead of Mexicans, it's a hundred Japanese women (note the equal height: these women were not born, they were crafted for this purpose) bowing their heads. Pointless, yes, but also strangely impressive.

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