Standing inside the Nintendo booth on the GDC expo floor I notice a nearby banner advertising the Wii, it's reaching out for "hardcore" gamers.

A few minutes later when I sit down with Beth Llewelyn Nintendo of America's Director of pr, I ask her about it, is Nintendo changing their messaging, refocusing on getting those hardcore gamers now that they seem to have the casual ones.

"At E3 (getting casual gamers) was the bigger message," she said. "Now we're coming back and saying, 'Hey, we still have the games that hardcore gamers like.'"

Llewelyn said Nintendo had an inkling at E3 how well their system was going to do, how it would hit a chord with both gamers and non-gamers but that they didn't fully realize that until the day of launch.

"I think now we're kind of, 'Wow, this has exceeded our expectations. Everything is selling, games are doing really well."

I asked Llewelyn if she had seen Phil Harrison's keynote and what she thought of both the avatar-based Home and LittleBigPlanet.

"I think Home is very interesting, it looks like Sony is trying to figure out where their niche is," she said. "I saw things in there that reminded me of products that we've done and things we've done. It didn't seem something wholly revolutionary."

Home "is very different from what we are doing. On a personal level, looking at it, it would be something I would never do. You're not got to reach someone like me. It would invest too much of my time."

However, Llewelyn seemed to really like what she saw of LittleBigPlanet.

"It's very interesting, it looks like it could be a very fun product," she said. "It seemed to have elements that Nintendo has done, it was very cute." Brian Crecente