You know, someday, I'd love to meet the corporate voodoo strategists over at Sony, because whatever they are bubbling over in their pot, a sip from the ladle is obviously enough to blow your mind clearly right out of your head.

Need proof? Just check this amazing quote from Sony VP Jack Tretton:

[Nintendo and their DS] are appealing to the same audience that Game Boy has always appealed to. And if you look at the adoption rate of the DS over the first 17 months, not only does it trail the PSP but it also trails their other platforms ... They're potentially losing some of their core audience and they're not really expanding beyond that, and we think we're expanding into a completely new audience as we did with PlayStation ... we'll dip down to the younger consumer eventually, and we'll ultimately appeal to that vastly Earth wide audience we carved out with the original PlayStation.

Got that? Nintendo's DS is a dud. The PSP is actually trouncing it, not in market share, but in "adoption rate", which presumably means people who never have bought a console before. Brain Training? What's that? Eventually, Sony's handheld hegemony will extend all over this pitiful blue orb that you humans call "Earth." Florian Eckhardt

Interview: SCEA's Jack Tretton - Part 1 [Gamedaily.biz]

Contact information for this author is not available.