Kotaku
Microsoft Japan is launching a mobile content site for the upcoming RPG Ninety-Nine Nights, which goes on sale April 20th. Fans can sign up at the Vodafone site for 315 yen (approx. US $2.80) and download keitai wallpaper, ringtones and read the adventure novel. How exciting.
This type of advertising has become more and more common, but I wonder how effective it truly is. For games that are meant to be played on pricey HDTVs, even the highest res cell phones don't exactly cut it. Neither does reading an adventure novel on a handset for that matter.
Full Story Here [Game Watch Impress]
