We were all amused when Sony Australia's Michael Ephraim screamed, "Hello, Microsoft and Nintendo? YOU'RE BLACK!" earlier today. Not just because Microsoft's whiter than white and Nintendo is, if we're speaking frankly, largely Japanese, but Sony telling its competitors that the Wii and 360 are too pricey is more equivalent to a dialogue an anthropomorphic pot might have with a kettle than a comparison a Sony executive, out of the bottom of his cups, might actually seriously claim.

Well, Ephraim's back to set the record straight. How? By saying something even stupider:

Sorry you didn't have the opportunity to buy a PS3 this year, but I'm sure it beats lining up in a queue for hours on end only to be told the store has sold out.

So not having the opportunity to buy the PS3 this Christmas is better than... not having the opportunity to buy the PS3 this Christmas? That man's really earning his salary, isn't he? Florian Eckhardt

PlayStation boss responds to pricing furor [The Age]

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