McDonald's Corporation has a baby software company all its own, primarily for the purpose of developing company-wide training sims. Or they did, until today.

McDonald's Interactive announced today at the International Serious Games Event that it was through working for a corporation that cares more about fattening up its chattel than long-term survival.

Their reasoning is both sound and admirable. The whole story is laid out at the website, and I dearly hope that when it was delivered at the conference today, it received a standing ovation.

Scientists believe that to avoid ever-more-likely calamity, we must reduce our emissions by 70% very quickly. Since governments won't do that without popular pressure, helping to generate revolt is the only responsible choice, the only true CSR.

The most interesting bit about the whole thing is how they reached this decision by watching young McD's executives play their build-the-fast-food-corporation simulation. The eager young bucks consistently made simulated in-game environmental and sociological decisions that resulted in the end of the world.

First one to melt the ice caps gets a tiny pie.

Godspeed, McD Interactive. Get yourself a real name and get the hell out of there. Eliza Gauger

Read press release and entire story of the simulations here. (No seriously, go do it) [McDonald's Interactive]

Eds. Note: This appears to be a hoax by an Italian anti-McDonalds group. Read more about it our smart shopping sister site the Consumerist.

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