• more about #marketing
    MichaelPalin: That study is obfuscated on purpose in my opinion. It does not explain what exactly "Word of Mouth" means and how much of the marketing budget goes in... more »
    Darkin: That doesn't show the whole picture. First the game have promos and demos before released. The true gamers follow along and get addicted then. For eac... more »
    Odin: Unfortunately taste and preference of individuals is too hard to account for. For example I have a friend that doesn't play single player games, prett... more »
    DrZaius: I think word of mouth is how Earthbound grew popular online. more »
    Kromem: The fact that this study didn't account for PR is astounding. Of my last three video game purchases, three were a direct result of reading user comme... more »
    CaffeinatedGuy: Ads though are kind of subliminal though. I wouldn't say that Ads influence my purchasing decisions but when you see something over and over again aft... more »
    All_hail_cale: I was shocked to see demos not at the top of the list but then I thought about it, demos seem to stop me from buying a game. I usually already know if... more »
    phisheep: This may be part of the problem that publishers have with the Wii expanded audience - they don't know who the influence multipliers are or how to reac... more »
    Cookie: I'm surprised that advertising is only 11%. How many times have you seen an awesome trailer and picked up a game just because of it?I don't guess anyo... more »
    mpar: Worth of mouth sell the most of anything. more »
    zodiark1: You know what the best maketing is? MAKING A GOOD GAME!!! more »
    EythR: There should be another category : Sequel. Seriously, how many people bought Modern Warfare 2 just because they loved the original Modern Warfare? Ho... more »
    RicoTheSaboteur: I think a key element in this study is that it is a survey that asked people to analyze their own behavior. Most people feel they are not influenced b... more »
    Omnimon: "We don't need to be made aware of a game's existence, just its quality, and for that, we turn to each other." Yes. This is why I've been preaching ... more »
    LanciePants: "By targeting the media channels that Influence Multipliers rely on, marketers can optimize their marketing spending." That must make the writers at ... more »
    njd09: Number One: Gameplay Videos Number Two: Word of Mouth Number Three: Reviews I find that I don't agree with most users about games, so I let the game ... more »
    Mokona: If you count user reviews and blog/forum discussions as "word of mouth", then yes, it makes perfect sense. These are the 2 main sources for me, apart ... more »
    Mctittles: True to a point, but you cannot even get started without advertising. You need a match to start the fire and that's what advertising is. Would MW2's ... more »
    Friedhamster: Maybe publishers should try finding these Influence Multiplier folk, give them a copy of their game, and watch the sales roll in. If the game is good. more »
    Yossarian: As an Influence Multiplier Extraordinaire, I will accept free games and cash payments from marketing departments wishing me to create sales for their ... more »
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