At the recent Develop Conference in Brighton England, Epic Games VP Mark Rein foamed at the mouth about episodic content, then leaped over the podium, ripped Gabe Newell's still beating heart out of his chest, consumed it, then let out a primal scream while staring unblinking into the sun.

"I've heard a lot of insane talk about episodic content. Very little of it makes any actual sense. It's a broken business... Customers are supposed to buy half a game for $20, then wait six months for an episode? When I put a game down, I want to try a new one. Episodic games that offer faster turnaround will inevitably be using a lot of recycled content, walking through the same environments and shooting the same enemies with the same weapons.

He was met by the audience by derisive jeering. "Mark, you are a dinosaur, you are wrong!" screamed one not-very-clever attendee. Mark Rein then pulled out a flak gun, placed it to the temple of said delegate, and opening — his eyes as wide as they could go — kept on pulling the trigger until he was out of rounds. Florian Eckhardt

Rein Pours Scorn on Episodic Content [Next Generation]

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