Never-ending sports franchise Madden hits stores on August 22 to sate America's insatiable thirst for all things football. This time around EA, king of multi-SKUs, is releasing a Hall of Fame edition for both the Playstation 2 and the Xbox 360.

The PS2 edition will include:

PlayStation 3 Unveiled—G4TV provides a sneak peek at the making of Madden NFL 07 for PlayStation 3 with exclusive gameplay footage, content previews, and more.
Hall of Famer: John Madden—A career retrospective highlighting Coach Madden's days as Oakland Raiders head coach and award-winning calls from the broadcast booth.
Inside Madden Studios—ESPN's Trey Wingo delivers game production insights and exclusive interviews with the team behind the game.
Exclusive Music Interviews—The hottest acts featured in Madden NFL 07 reveal the inspiration behind their music.

While the 360 version will come packed with:

Hall of Famer: John Madden—A career retrospective highlighting Coach Madden's days as Oakland Raiders head coach and award-winning calls from the broadcast booth.
Madden Nation, Season One—Heroes are born and dreams are shattered in the eight-part mini-series. Revisit the complete first season of the original ESPN program.
Inside Madden Studios—ESPN's Trey Wingo delivers game production insights and exclusive interviews with the team behind the game.
Exclusive Music Interviews—The hottest acts featured in Madden NFL 07 reveal the inspiration behind their music.

The PS2 will sell for about $60 while the 360 version will sell for about $70.

Madden is on its seventeenth iteration... seventeenth. Isn't that insane? Is it just me or does it feel like EA and Madden have pretty much squeezed every bit of technical and gameplay nuance possible out of this concept? I wonder if gameplay mechanics can suffer from the Uncanny Valley? Maybe Electronic Arts should stop churning out entirely new versions of the game and turn the franchise into something built around episodic content or packs. Brian Crecente