Over at N'Gai Croal's LevelUp, Midway's Steve Allison breaks down what developers must do to make games that sell. And one of those things is not make new IPs. Allison states:

According to our numbers, the actual success rate of new IP over the past four years is just seven percent. In other words, 93 percent of new IP fails in the marketplace. So while the 90-plus review scores and armfuls of awards create the perception that titles like Psychonauts, Shadow of the Colossus, Okami and other great pieces of work were big successes, the truth is that they were big financial disappointments and money losers.

It's a shame that developers aren't often rewarded for making something new. Blame customers, not companies for the gazillionth Madden/Final Fantasy/Gundam game. Brian Ashcraft

What Devs Can Do [LevelUp]

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