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LG Teams Up With Sega

I'm not quite sure what this is all about, but the Korea Times is reporting that Korean company LG Electronics has teamed up with Sega to show off three new HDTV models at the upcoming Consumer Electronics Show.

LG plans to introduce three new full HD TV models up to 60 inches in a joint-promotion with Japanese video game giant Sega. The company will display popular Sega games such as ``Virtua Fighter 5'' and ``Sonic'' on its full HD TVs at the expo.

``This joint promotion will give LG a great opportunity to highlight our advanced displays by showing Sega's full HD content on our full HD TVs," Kim Young-chan, executive vice president of digital display global marketing at LG, said in a release. ``Our customers demand the highest standards in technology, and we will continue to expand our offerings to meet everyone's needs from movie buffs to gamers to companies in need of digital displays.''

The article goes on to say that a general lack of HD content in Korea makes the Xbox 360 and Playstation 3 the only viable options right now for true HD content.

I get that, but why wouldn't LG just team up with Microsoft instead of going with a third-party manufacturer?

Samsung, LG Set Up Duel in Las Vegas [Korea Times, via Rocky Mountain News]

3:00 PM on Thu Jan 4 2007
By Brian Crecente
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