Kotaku
In a move as quirky and odd as their upcoming PSP title Crush, Kuju's Brighton Studio has been renamed Zo
Mode and given a mascot in the form of a blonde girl with her tongue sticking out. Seriously. I have no clue here.
We've created Zo Mode; she is the personality that reflects our in-house philosophy of accessible, fun gaming for everyone."
So she's accessible to everyone and fun. I think I knew her back in high school. Big hit at parties, much like Kuju Brighton's previous games for the PS2, like the Eyetoy Play and SingStar titles. So I suppose it makes sense in a gonzo marketing sort of way. Hit the press release after the jump for more of an explanation of why the game studio is now a playful blonde chick.
Zo Mode
From today Kuju's Brighton studio is reborn as Zo Mode.
Zo Mode's Studio Head Ed Daly elaborates, "This studio has had great success over the last three years focusing on fresh gaming experiences for new audiences. We've shipped several very successful, high quality titles and grown to 100 staff and now the time is right to rename the studio. We've created Zo Mode; she is the personality that reflects our in-house philosophy of accessible, fun gaming for everyone."
Since setting up in 2003 the teams from Zo Mode have worked on EyeToy : Play 3, EyeToy : Play Sports, SingStar : Rocks, SingStar :Anthems & SingStar : Legends, all in collaboration with Sony London Studio.
Ed Daly continues, "Zo allows us to have some fun with the image of the studio but of course what matters most is the games we make. We have built up a great team, a really diverse crowd for a game developer, and an internal culture that reflects the fun and creative values that come through in our games. By taking control of the public face of the studio we will be able to reinforce this unique identity and specialist expertise further."
Zo Mode remains a part of Kuju Studios which continues to provide corporate support, and opportunities to share technology and collaborate with the other Kuju studios.
Although very different to the party games developed with Sony, the first title to be released under the new name will be CRUSH , recently announced by SEGA Europe Ltd, another fresh and original title from the studio now known as Zo Mode. www.zoemode.com
Comments
Is this sex simulator? she's not that pretty, maybe if they show us her body...
Yeah I knew her pretty well. She hung out with the really popular kids. Has like 10043 friends on myspace.
She was kind of me and to my fellow nerdlings though.
She ended up working at the local nudie-bar to "pay for college" invested heavily in "Silicon" Valley, and eventually got into tricking. She has a couple kids from a few different guys, and was demoted to working Sundays and during the day. While myself and the other members of the Goof Troop went to college, received degrees in techincal fields and are a few bucks shy of being 6-figgas.
Bitter, me? Nah...
Hot!
ugh, alright, getting even closer to not being able to call myself a gamer anymore...
That girl's gonna catch so much ... flak.
Care-0-Meter
beeeeeeeeeeeeeeeooopp. 0.
10 years ago Ed Daly sighs in his highschool PE class "One day Zoë Mode when I'm rich and famous you will be mine".
i'd hit it
stupid, just stupid.
oh, its from the people that made SingStar: Anthems? carry on.
Can we begin referring to them as 'The Studio Formerly Known As Kuju Brighton', just to piss them off?
A new level of useless and lame has been reached.
What.
moe?
So I'm taking it that no one had kids on here. Zoe is the name of the character on a nickelodeon show called Zoe 101 the person who plays her is Britney Spears's sister which happens to be the chick in the picture sticking out her tongue. Damn I hate the fact that I knew that. Stupid kids shows!
and somehow before I knew about the Spears link I didn't think this idea could get any lamer.
So, you're saying that if I stick out my tongue, I too could be a mascot?
Score.
Hey, let's focus on marketing gimmicks instead of making games. Yeah.
I have a crush on Zoe.
Why did this suddenly become a sex thing? All the comments are like "Id tap that" or "I knew a girl like that, shes a skank." The girl is kinda cute but seriously guys get your minds out of the gutter and get a life.
that doesnt look like a spears in the picture. i think you are wrong.
Hahaha! You want responsible behavior on the interbutts? GTFO my Kotaku!
Just kidding.
Seriously, what a wacky namechange. Are they owned by Nickolodeon? Is she a modern Dora the Explora? Why am I here? What is Life? My dog was name Zoe and her tongue was always out too, why weren't I making the monies then? Because I was 9? Oh man oh man.
Kuju is exactly like a blonde girl. Both of them get lots of money from rich businessmen for no good reason.
It's like Depeche Mode, only with the clap.
World of Synnibar.
That girl's cute.
And how old is she? Eeesh.
Zoë Mode's sounds like she could be Sony's next big astroturfing blogger. Viral marketing ftw.
Thats not Jaime Lynn Spears, that company is not affiliated with Nickelodeon, its just a blonde girl that also happens to be refered to as Zoe. God, its not like that Zoe 101 is the ONLY Zoe in existance.
you know, I think this is sorta clever. In a dumb way. More companies should be named after a person. Kind of like a corporate avatar.
Lol.
What companies won't do for money and publicity...
Is that Kaley Cuoco from 8 Rules For Dating My Teenage Daughter?
http://www.imdb.com/name/nm0192505/
Probably not, but oh well.
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