Highfalutin' intellectual blog Terra Nova wonders if this commercial from Farmer's Insurance Group is the beginning of a new positive stereotype, ushered into the public consciousness by an aging gaming community and the push of game advertising into public media channels:

Isn't it remarkable, then, that we've reached a point where a long-established insurance company can reasonably expect to gain customers by saying, effectively, "You shouldn't worry if you've got Farmers insurance, because gamers are standing by"?

Remarkable, and hugely beneficial. Because if no one sees it coming, we can shotgun a lot more of our classmates before we hit three stars and the fuzz shows up. Go forth and conquer! Eliza gauger

UPDATE! The stupid thing auto-plays. It is now behind the jump for your pleasure.

Gamers Are Standing By [Terra Nova]

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