
So, how's the Xbox 360 doing in India? Microsoft's tight lipped about specific regional sales. But Game Guru's Ratnaraaj Parekh pinged us, bringing word of an investigative phone survey his site did to find out. There are 509 dealers in India who sell the Xbox 360, and Game Guru called all of them up. Literally. From the post:
Of course, there were some 'smart' dealers too who refused to divulge details of their 'products'. So in the end, we got the data from 123 dealers all over India.
The fascinating bit isn't the numbers. Heck, the numbers are kinda boring. What's interesting are the opinions Game Guru collected from the Indian dealers it spoke with. Highlights after the jump.
- There are lots of enquires for the Xbox 360.
- In some areas, most people do not know what the Xbox 360 is exactly.
- Microsoft has not done enough to advertise the product.
- The price is too high. Indian consumers find the Xbox 360 costly.
- However, the Premium version on the Xbox 360, which costs Rs. 27, 750 (approx $630) is doing better than the Core version, which costs Rs, 19, 990 (approx. $450). These prices are above the average monthly wage of the common Indian.
- Most of the customers rather buy the PS2 and if they have more money, are waiting for the PS3 to release in India.
- Most of the dealers were unhappy with the sales, but some of them were very happy with the way Xbox 360 was selling at their shop.
- 21 dealers scored ducks, i.e. they failed to sell a single Xbox 360 console or an Xbox 360 game.
- There were 2 dealers who were so frustrated that they gave up the dealership for the Xbox 360 console.
- There was a dealer who said, after seeing the Xbox graphics on the Samsung LCD, a customer instead opted for the LCD!
Xbox 360 In India: The Real Story [Game Guru]



















