This October, Microsoft will be unleashing the Xbox 360 on the burgeoning Indian market. The country currently has 1.6 million people who play games for more than two hours a day. It's only going to keep growing.

Even though salaries and disposable incomes are on the rise, India is still price sensitive. The Core system will retail for INR 19,990 (US $439) and will get a 10 percent discount for those that pre-order.

"And being the first to launch this second-generation console, we are going to capture 100 per cent market share," says Msoft's Mitch Koch.

Your move Nintendo, Sony.

More Here [Games Industry]

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