Personally I think its a pretty great easter egg!!

I like how it just played in the crosscom, anyway Rainbow Six is a great game its just that.. I wish I could play more than one ranked match in a row

Odd, I never got to see the blooper reel when I did it, just the giant fucking AXE sign in the sky.... boo!

Yeah, that's ok.

i think by the sound of things, the guys in marketing found a successful way of getting public acceptance to a blatent equivalence of a television ad. The only difference i saw in that video is that traditional actors were replaced with polygonal ones. It even kept the comedic tone thats been sustaining tv ads as of late.

I bet the conversations went like:

Person A: "We just talked it out with the guys in design"

Person B: "What did they say?"

Person A: "They said gamers like finding things, so why not make it something they find?"

A&B Together: "$$$$"

I don't only find this intrusive, i and invasive, i find this offensive.

That's the way to do ingame adverts. Even if it's blatent and overall annoying, at least make it worth my while to watch.

Kinda depressing that soon development teams might need sponsors in order to produce anything.

That's not a bad way of doing it. I mean, you don't have to shoot the can. In fact, this is probably the most tasteful, inoffensive way of advertising in-game. Unless of course this was Halo, or something... then it'd just be odd.

What I think is funnier is that this video was likely created, posted, and sent to Kotaku by the same people who included the ad in the game in the first place. I mean seriously, we're all gamers here - how often do you go around finding small bottles of Axe in-game and shooting them to see what happens?

That said, I have no problem with this being in-game. Unobtrusive, kinda funny, and not in-your-face.

A++ WOULD BUY FROM AGAIN

Frodo's comments make me laugh sometimes....

I thinks it's a sweet easter egg. Not as clever as GTAVC's actual egg, but still really cool.

That one part with the four dudes totally looked like the butt-slapping, dancing mini-game in WarioWare Smooth Moves.

It's like an in-game advertisement with an in-advertisement advertisement for a game!

*explodes*

Now for the actual publicity to take effect they sould play it on Tv al late night...(just like that) ;)

I just wish the time they spent on the dumb in-game ad was used to... ummmm... make the game better?

Maybe work on that voice chat bug?

After paying full price for a game, I don't want to hear how the developers had to whore themselves out for a couple extra bucks.

Do you realize that videos from this site tend to play shit long before you ever hit the play button and when it's really fucking annoying when you're blasting your own music then all of a sudden SHIT starts blasting out of your speakers and you have to find which site, tab, line of a several hundred line page the freaking crap is coming from before you can shut it off (aside from just turning down your speakers?)

Talk about annoying. I think I'll add these videos to my adblock from now on.

Talk about craptastic. There's nothing more annoying than embeded sound/video in a site that starts playing before I ask it to. People who write this shit need to be shot.

I'd prefer it if they'd put the Axe bottle in a hotel bathroom or something. Putting on a wall on a street is just weird.

Err... you might wanna fix that yourself Matters, ain't happening on my side.

all over that place is "not really that intrusive"?? while it's nice to have the easter egg i could really resist being forced to some advertising.
on the other hand: hiding easter eggs behind ads is just brilliant from a selling perspective.

That's a nice, funny idea of advertising that won't disturb the Gameplay.

But now the Question: Did Rainbow Six Vegas get a price drop because of that or not?

If there is Advertising in Games they could at least drop the price a little.

Am I wrong for not liking Rainbow Six: Vegas' multiplayer? Good easter egg, games need more that!

It's not a bad way to handle ads, but it you are putting ads in a game, the price should drop by a dollar or something.

Must be from one of the terrorists thinking there might be an oppurtune time to try and pick up one of the Vegas Scores' girls.

Make believe terrorists want to smell good and control their perspiration to i guess.

Hey I tried shooting my axe can but It just exploded anyone can help me with that?

maybe you have autoplay on your web browser mister, kotaku works just find on my sexy mozilla...

If in-game ads are a necessary evil, then this is the way to do them.

Also, no autoplay on video for me in IE7.

I don't mind the ads in the game at all, in fact, I think they're pretty suiting. They aren't intrusive or in-your-face (as the Axe bottle thing is indeed an easter egg).

I love it! Make sense to me! I can't wait to get a check from that!

maybe if people would stop complaining about graphics developers wouldn't have to whore themselves out to make million dollar games.

Its not like its going to disrupt your experience if you're not just messing around shooting random objects.

If you were really absorbed my R6 you wouldnt just randomly shoot things.

Someone walking around shooting objects for the fun of it after they cleared the enemy would probably be pleasantly surprised by this little egg.

As for the ads, Dodge and Axe are peppered throughout the game...on the entry way to the Calypso Casino where are the cars are piled up, every single one is a Dodge, tons of different models. Little distracting, but I'm ok.

The game is amazing, so I'm willing to put up with a little bit. Besides, it's Las Vegas, what would Vegas be without signs and ads?

Funny, I stumbled onto the Axe bottle accidently, my first instinct? Shoot it, hmmm, it doesn't fly off... ah well... walk away and play on.

And then the Video plays... took me a while to realise the mega overhead screen started showing Axe and a Bikini Clad Busty Girl.

Overall I'm impressed by the inventiveness of the in game advertising in R6Vegas, I find it quite cute and adds a freshness to the environments... the overhead mega screen thing would be a bit much, in any environment other than Fremont Steet, but that's the beauty of the thinking here...

The poster ad's and the car models are not over done IMO.

In fact, I think dynamic car (and other) models would be a good idea.

I'm not a big fan of advertising out in the real world, but TV and Games is far preferable to billboards all over the city (I live in London at the mo' and it's horrificly over saturated with ads)

Keep 'em virtual I say.