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AU

Promoting Kanji Circling With Schoolgirl Skirts

Take note: if you plan on promoting a relatively innocuous, boring DS game, make sure you promote it with girls in schoolgirl outfits! A press event for Tsugawa Method DS (AKA Maru Kaite DonDon Oboeru: Kyoui no Tsugawa Shiki Kanji Kioku Jutsu) was held in Tokyo with idol group AKB48 (AKA AKIHABARA 48). The game helps folks remember difficult kanji through the Tsugawa Method — circling parts of the kanji you cannot remember in hopes of remembering them. For the press event, the members of AKB48 circled stuff and sat at desks in short skirts. All this under the guise of learning stuff. Seems like a ploy!

Interested in what kinda music AB48 makes? Hit the jump for a music video. A super happy one.

AKB48 Event [IT Media]

7:20 AM on Tue Jun 26 2007
By Brian Ashcraft
13,821 views
91 comments