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Kotaku
The Associated Press has a pretty interesting story up about the latest twist in in-game advertising, turning Easter Eggs into ads.
While I like the story and it's pretty fleshed out, I just can't get past this fun little sentence:
In many games, players who enter the top-secret "cheat code" could become invisible, get unlimited ammunition or play in an all-powerful God mode. Or they'd play for hours until discovering brightly decorated circles or balls - known as Easter eggs - that unlocked bonus points, monster-slaying swords, extra lives or infinite health.
Oh, what the hell just happened there? Seriously, is that for real? I actually had to read it like three times. That has got to be, absolutely got to be an editor adding something to Rachel's story.
